Honey Berry Café brunch restaurant is planned for Greenfield


A recently opened breakfast and brunch restaurant in Brookfield now has its sights set on Greenfield.

Honey Berry Pancakes and Café is offered for the former Bakers Square site at 4900 S. 76th St.

Honey Berry is a growing chain based in Illinois and Wisconsin.

Its first location in Wisconsin at 17915 W. Bluemound Road in Brookfield, opened earlier this year.

The Greenfield location will likely open by September, said Honey Berry owner Matt Ahmeti.

He said the original plan was to be opened earlier – in early summer – but the Wisconsin contractors who will be doing the cut have been busy.

Additionally, Ahmeti said it has been a challenge to keep his other restaurants full and that he anticipates a similar surge in hiring skilled workers for the new location.

He said he was hoping to hire around 60, but he’s not sure if he’ll be able to recruit that many.

“I don’t want to rush the opening now because we can’t deliver who we are,” he said.

Who They Are is a “very modern breakfast spot” with large omelets, pancakes, French toast, pancakes and other breakfast and brunch items, Ahmeti said.

And it’s a place where customers can linger during their meals.

“Usually at breakfast places people come in and out,” he said. “In our breakfast rooms, our people stay at least an hour and a half, two hours. They really benefit from it.

The restaurant will offer full service with tables and a sit-down bar where guests can enjoy mimosas or bloody marys.

A full renovation is planned and the building will look nothing like a bakers’ square when completed, Ahmeti said.

Bakers Square closed in May 2020, according to city documents.

“(It will be) completely changed,” he said. “We are destroying everything.

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He said the styling would be similar to the Honey Berry in Brookfield.

“This one might be better,” he said. “The designers did a really good job on this.”

The hours offered are 7 a.m. to 2:30 p.m. Monday to Friday and 7 a.m. to 3 p.m. Saturday and Sunday.

The Greenfield Planning Commission will review the plans for the company’s site, landscaping and architecture on Tuesday.

Contact Bob Dohr at 262-361-9140 or [email protected]. Follow him on Twitter at @ BobDohr1.




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