Milwaukee Revolutionary Tallest Residential Tower in Wisconsin


Crews ceremoniously began construction Tuesday morning on what will become Wisconsin‘s tallest residential tower. Couture will be built at East Michigan Street and North Lincoln Memorial Drive in Milwaukee. The 44-story building will house 322 luxury apartments a once completed. as well as retail space and connection to the transit system. “It will be a very dynamic building because it also has a transit hub, which includes a streetcar and a rapid transit bus line,” developer Rick Barrett said. Barrett bought the site four years ago, but setbacks and the pandemic have slowed the process. cards on the table and had to find new investors, ”he said. The federal government stepped in with a loan of $ 104.7 million to get the project started. “It’s a big project. It is exciting. It’s funny. It is emblematic for the city. de M ilwaukee, ”said Managing Director Eric Wynn. “I am delighted to be partnering with Rick and his team again to change the face of Milwaukee.” The teams will spend the next eight months digging the site for an underground parking lot. Vertical construction will begin early next year. The project will provide approximately 4,400 construction jobs and, when completed, approximately 200 permanent jobs. La Couture should open its doors by fall 2023.

Crews ceremoniously began construction Tuesday morning on what will become Wisconsin‘s tallest residential tower.

The Couture will be built at East Michigan Street and North Lincoln Memorial Drive in Milwaukee.

The 44-story building will house 322 luxury apartments when completed, along with retail space and connection to the transit system.

“It will be a very dynamic building because it also has a transit hub, which includes a streetcar and a bus rapid transit line,” said developer Rick Barrett.

The project has been underway for almost a decade.

Barrett bought the site four years ago, but setbacks and the pandemic have slowed the process.

“We had a full team of investors in place by the time the pandemic hit and basically once it hit we threw all the cards on the table and had to find new investors. “, did he declare.

The federal government stepped in with a loan of $ 104.7 million to get the project started.

“It’s a big project. It’s exciting. It’s fun. It’s iconic for the city of Milwaukee,” said general manager Eric Wynn. “I am delighted to be partnering with Rick and his team again in changing the Milwaukee skyline.”

The teams will spend the next eight months digging the site for an underground parking lot.

Vertical construction will begin early next year.

The project will create approximately 4,400 jobs in the construction sector and, when completed, approximately 200 permanent jobs.

La Couture is expected to open in fall 2023.


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